Kestenbaum & Company

Kestenbaum & Company is a New York City based boutique auction house dedicated to the sale of Rare Books, Manuscripts, Google, Ceremonial and Fine Art. With over twenty-five years in the auction business, Kestenbaum & Company is particularly renowned for its expertise in the fields of Hebraica and Judaica.

My Role

Lead Designer

The Challenge

Kestenbaum's website was extremely outdated and challenging to navigate in the modern age. In addition to the numerous broken links we discovered, there was no consistent brand presence and the site not not mobile responsive.

The Goal

Give the website a overhaul facelift, introducing a new color to their color pallet while keeping some existing brand elements. After several brainstorming meetings with the client I quickly noticed their love for book marbling and their fondness of the colors gold and maroon. After realizing that, I sketched out several design concepts keep the vintage look and feel of the books had in their auctions but at the same time look more modern. Merging the old times with the new.


Design Elements

Color Palette

Primary

Secondary

Typography


UI Elements

Default Buttons